Lit Thinking Team

Christina Flores

Director, Marketing & Communications

Christina Flores joins the Lit Thinking™ team as a seasoned marketing executive offering 20+ years of extensive experience encompassing core competencies in marketing, branding, communications, and product development at medium to large B2B and B2C companies.

Most recently, Christina oversaw Marketing and Communications for Clean the World, a social enterprise committed to saving millions of lives around the world through soap recycling programs and hygiene education. Christina led the development of their global marketing initiatives and communications strategies to advance their position in the industry, drive brand awareness, increase donor support for the organization and its programs, and ultimately deliver the best possible experience for their customers.

While at Clean the World, Christina managed all public relations and coordinated appearances on Mike Rowe’s “Dirty Jobs” and “The Kelly Clarkson Show”, where she personally represented Clean the World live with Kelly Clarkson. She also secured features in The New York Times, The Weather Channel, Business Insider, Tech Insider, Reader’s Digest, Attn: Video, and more.

Christina’s experience includes public relations, communications, branding, omnichannel marketing, strategic planning, organizational development, field & corporate training, and project management. Ms. Flores completed her studies at Rollins College, in Orlando, Florida, with a degree in International Business.